Integrated media is simply a combination of different media formats and channels that businesses use to share content with an audience. A integrated media planner can help you make all of your media planning decisions as they analyze buyer personas, your competitors as...
When it comes to building a website redesign strategy, you want to make it a huge success. Redesigning a website happens because you want to update or change the content on it, switch up the format and improve the performance of it. Most...
There are many different things that you can do to make your blog more engaging. One of the first things that you should do is write a sample blog and then read it yourself to see how relatable the blog is. You also want to...
There are quite a few different ways that you can boost your click through rates from organic search rankings. When it comes to click through rate performance you want to keep track of a few different metrics. The metrics are average CTR across all keywords...
A perfect content marketing strategy will help you increase your traffic and many other things on the table. There are some easy steps you can take to make sure that happens. Create a good customer relationship through great customer service. Make sure that your webpage...
Search engine optimization (SEO) is important for business owners as a way to rise up Google's search rankings. SEO isn't just about Google. Amazon, Reddit, Yahoo, YouTube and others matter as well. Still, Google is highly important, and they reward sites with good backlinks, content,...
There are many different components of a content marketing strategy. One of the most important components is the focus of your company. You need to make sure that you are getting the attention of your customers as well as getting your team/employees to buy in....
Porter's Five Forces is an economic model that identifies the five economic forces that influence every industry. It explains how these forces affect every industry's competitiveness, profitability potential, and attractiveness. Porter's Five Forces is a fundamental model that businesses use to understand the industry dynamics and...
If you are the owner of a small business, it is essential that you implement tips to improve your SEO. One of the first things that you can do is just create a lot of content that is original. You also want to do keyword...
Marketers have an opportunity to review their social media marketing strategies at the beginning of the year and take advantage of new opportunities that arise as social media platforms evolve. It can be difficult to keep up with the latest features, algorithm updates, and disruptive social...