There are a few different steps that come with developing a content strategy. The first thing that you should be doing is figuring out what your goal is for the content that you product. You also want to make sure that you run a content audit to see what content performs well and what types of content don’t perform well. Finally, make sure that you are always brainstorming content ideas and publishing content on a consistent basis.

Key Takeaways:

• Figure out who your target audience is and then make sure that you deliver content tailored to that audience.
• Make sure that you understand what specific problems your content and/or product is going to solve for your audience.
• Figure out what channels that you are going to publish your content on such as Instagram and TikTok.

“In this post, we’ll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy.”

Read more: https://blog.hubspot.com/marketing/content-marketing-plan