Data quality is a key success factor in Internet marketing. Incorrect or incomplete forms of address lead to deliverability problems, embarrassing personalization, and brand rejection.
NameAPI offers a wide set to validate names, from spelling correction to gender validation to fake name detection.
In marketing, when detailed data records are not available, segmentation may be made based on estimates on the people’s names.
With our plugin, you can bring the power of NameAPI to Mautic!!
note: our plugin does not include any NameAPI credits. Those are purchased separately at the NameAPI.org website.
Validate name entries to your Mautic platform as they are entered. Allows you to create a personalized and non-personalized segments within Mautic.
How does that work? As a contact is entered into Mautic with the GautIt! NameAPI plugin, the name is scored and tagged if it is a valid name or not. We recommend adding the valid names to a personalized segment. But invalid names like: qwerty asdfadf, or Mickey Mouse, will be tagged as invalid, and you add them to a non-personalized segment.
Now when you create a campaign, you can use the personalized list to really get personal with the user, sprinkling their name and information into the emails, you can even mention specific features based on whether they are male or female, or have entirely different tones.
The non-personalized list is, well, just that. Generic, which is how many of us write our emails now, because we don’t specifically know if we are dealing with a good name, which gender or if it was formatted properly when entered.
With NameAPI and our plugin you get the ability to use:
Entries are tagged with the plugin with one of the tags as returned by ClearOutPhone:
Additional tags are added for even more control within your segments.
You can use these tags to segment your contacts.
Should you run out of daily credits with ClearOutPhone, the plugin utilizes a cron job to resubmit the emails until they are validated.
Supports entries from forms, dashboard, and CSV imports. Install the plugin and use Mautic like you normally do and all new entries will be submitted and tagged.
Configuration option to run all your existing contacts through ClearOutPhone.
Is the phone number you just collected mobile, a business line or even a real number?
ClearOutPhone is an excellent service that claims a high accuracy rate in determining whether a phone number is valid, invalid, and what type of line it is (mobile, fixed, voip). But using their service manually is not ideal for marketing automation platforms. You have to export, then upload your list, get it scored, then do some sort of merge/purge process back into your system.
Our plugin verifies an email in realtime and adds a Mautic tag to allow you to easily segment based on the tag.